Bruce W. Little, DVM
President
Bruce Little Associates, LLC

Dr. Bruce W. Little served as Executive Vice President of the 76,000 member American Veterinary Medical Association (AVMA) from 1996 through 2007. During that time, he managed a staff of 140 including twenty-four veterinarians, and other professionals and a 28.5 million dollar budget. He joined the staff of the association in 1985 and was promoted to Assistant Executive Vice President the following year.

Before enrolling in veterinary school, Dr. Little served for three years in with the United States Army. He was attached to the U.S. Air Force Base at Brize Norton in England. Dr. Little received his veterinary medical degree in 1965 from Kansas State University's College of Veterinary Medicine. He was an associate veterinarian at the Town and Country Animal Hospital in Normal Illinois until 1969 when he opened the Americana Animal Hospital in Bloomington, Illinois which he owned and operated until he joined the staff of the AVMA. Dr. Little had a strong interest in organized veterinary medicine prior to joining the AVMA staff. He served two terms as president of the McLean County Illinois Veterinary Medical Association and as a member of various committees of the Illinois State Veterinary Medical Association.

As Assistant Executive Vice President of the AVMA, Dr. Little served as a trustee of both the Professional Liability and Group Health and Life Insurance Trusts, and as staff liaison to the association's Judicial Council, Pet Food Advisory Committe, Alternative Therapies Study Committee, Pet Health Insurance Committee, and had editorial responsibility for preparing the Annual Administrative Report.

During Dr. Little's tenure at the association, the AVMA purchased and moved its headquarters to a five story office building at 1931 North Meacham Road in Schaumburg, Illinois, and purchased a four story historic townhouse in Washington, DC to house the association's Governmental Relations Division. Dr. Little served on the task force and committee that oversaw the purchase and renovation of each building.

Dr. Little orchestrated partnerships between the AVMA and industry, which have improved education and communications with the public and expanded programs related to the AVMA's annual convention and other symposia designed to enhance the economic base of the profession. He serves as a charter member of the Board of Directors of the National Commission on Veterinary Economic Issues and has worked to establish programs within the Commission to enhance the economic base of the profession.

As chief executive officer, Dr. Little was instrumental in combining the association's Public Information Division and Marketing Department to form a new Communications Division. The new division's responsibilities include marketing, research, constituent association, member and public communications, media activities, and a newly created department to monitor state legislative and regulatory issues. He also created a stand alone Convention and Meeting Planning Division that has resulted in increasing continuing education offerings at the AVMA convention from 350 to 1000 hours, with a corresponding increase in convention attendance. A record 10,339 attendees were present at the 2007 AVMA Annual Convention in Washington, D.C. Dr. Little also implemented the establishment of a new Animal Welfare Division and Education and Research Division. Dr. Little has made a strong commitment to enhancing AVMA's communications with members, pet owners, the general public, and other groups. The association's online services include a world-class Web site that receives over 1.7 million page views per month. At www.avma.org veterinarians and the public can read full-text AVMA Journals, browse policies and issue briefs on important topics, or learn about AVMA advocacy efforts on behalf of the veterinary profession.

Dr. Little has been recognized and honored for his work in both veterinary medicine and association management. In 1998 he was designated a Kansas State University Alumni Fellow. In 2006 he received the Meritorious Service Award from the Chicago Veterinary Medical Association. Also in 2006, Dr. Little received the Banfield 'Industry Leadership Award.' The Banfield award included establishment of a $25,000 scholarship fund in his name at his alma mater, Kansas State University. THe amount in that fund has increased to $70,000 with additional donations from industry partners. Dr. Little was chosen as a recipient of the 2007 AVMA President's Award given by AVMA President, Dr. Roger K. Mahr. Dr. Little was nominated by his staff and received the highest and most coveted award granted by the Association Form of Chicagoland, the '2007 Samuel B. Shapiro Award for CEO Excellence.' That award is named in honor of a past Forum Board chairman, and is presented each year to an association chief executive officer for "outstanding service and accomplishments in association management."

He is an Honorary Member of the British Veterinary Association, a member of the International Veterinary Officers Council, serves on the Board of Directors of the American Veterinary Medical Foundation, and on the Board of Directors of the Association Forum of Chicagoland. As a Rotarian and a Paul Harris Fellow, Dr. Little has an equally strong interest and involvement in community and civic affairs.

Dr. Little has been involved in the thoroughbred racing industry since 1967, both as an owner and breeder. He has raced primarily in Illinois and Kentucky. He has formed owner partnerships encouraging dozens of people to enter the thoroughbred racing industry. He presently sits on the Board of Directors of the Illinois Thoroughbred Horsemen's Association.

Dr. Little and his wife of 48 years, Nancy, live in Arlington Heights, Illinois. They have three adult children and seven grandchildren.